The World’s Gambling Industry – From Land Casinos to Online Casinos

The online casino industry has grown rapidly over the course of the last ten years. While at the end of the 20th century there were only several dozen online casinos available to gamblers, over the last ten years their numbers have grown exponentially and today gamblers have a choice of over a thousand online casinos.

Land-based casinos, especially in the US, have always promoted themselves as fun-filled places where men, and later on also women, can gamble and have a good time and if they gamble enough their hotel rooms will be comped by the casino to encourage high rollers to come and wager at their establishment.

In Las Vegas, Nevada the casinos have realized, soon after their establishment that if they want to attract the men to gamble they need to provide entertainment to women. Free drinks were offered to the ladies waiting for their husbands or lovers who were at the tables playing.

When slot machines were introduced the game mainly drew bored women who had nothing better to do in the casino. The casino owners have quickly identified an additional source of income and started heavily promoting the game to women.

During the late 20th century Las Vegas got revamped from a mobsters-run town and turned more corporate. Huge casinos were built and offered non-gambling related entertainment to attract vacationing families and also started hosting large conventions which turned Las Vegas to the convention capital of the US.

Tourism flourished, but profits from gambling have slowly started declining and places like Macau have started competing with Las Vegas as the city whose profits most from gambling.

The introduction of online casinos in the late 90’s have served as another blow to places such as Las Vegas, Atlantic City and Monte Carlo. Suddenly people were given the option of gambling from the comfort of their own homes with a click of a button.

However in those years not everybody had a personal computer and those who did had to surf the internet using dial-up connections which were slow and patchy. This proved to be a problem and in retrospect we can see that these two factors caused a delay in the burst of online casinos.

Over the course of a few short years more and more people have gained access to personal computers, as mass production of personal computer have caused prices to decline, this corresponded with vast improvements in internet connections and the increase of internet surfing speed.

At this point it became much easier for the average Joe to own a computer and surf the net at a reasonable speed. Once this was possible online casinos could not be stopped. It became easier and quicker to download and install casino software, and later on with the development of Flash technology many casinos could offer players to play their favorite casino games directly from their web browsers without the need to download any heavy software on to their computers.

The rapid growth in the gaming industry of software providers and gambling brands has created a welcomed competition between the companies and have forced online casino to take a different approach from land-based casinos to marketing and promotion.

Online casinos were not able to offer their patrons free drinks and hotel rooms therefore they had to come up with other means of promotion in order to attract gamblers. This signaled the birth of online casino bonuses and merchandize promotions.

Online casino have started competing with land-based casinos and other online casinos by offering free cash bonuses to new players joining them. They have also developed players’ rewards programs that awarded top players with expensive branded merchandize.

Earning a Living From Online Casinos

There are many ways of earning money. Most people go to work doing a nine to five job and getting paid for it. The coming of the computer age has allowed some people to work from the homes which have also been productive. If work can be done at home, can the same thing happen for someone who wants to do it from joining online casinos?

Gambling and working are two different things. In casinos, there is always the element of chance. The player may make some money in a few hands and may also lose a few. The person may get lucky in a few days but to earn a living from it is totally out of the question.

Not all online gaming sites are the same. Some work in favor of the player while some are in favor of the establishment. Even if a player is able to find a reputable site to frequently play in, the hands may also do well for the other players.

There is another way to make money from the web. That does not involve shelling out money or betting in the games. It can be done by being an affiliate. An affiliate is someone who earns a certain percentage of money for working on an online gambling site.

This is very similar to a lot of electronic business sites wherein a person will get some money for every product that is purchased. The affiliate in the case of online casinos does not have to make any marketing material since this has already been provided by the online site. This works differently depending on the type of program used by the online casino but just like e-business, money is made from each player who logs in.

This can be done by first making a portal website. If the person knows how to do this then there is no problem. Should the person have no idea where to start, then asking the assistance of a professional can help. It is also possible to download a template from the internet for free which can be used as a startup.

After this has been established, then it is time to look for a reputable casino to tie up with. The person should feel comfortable in dealing with these people who can also be contacted anytime if there are any problems. Once an agreement has been reached, money can be made from every referral that is brought in.

Anyone can become an affiliate and the nice thing about it is the person does not have to shell out any money. This is because the online gambling site and has done most of the work and the only thing that needs to be done is to promote it for increased traffic. This partnership is a win-win situation for both parties since this means that revenue is coming in.

There are so many casino affiliate programs to choose from. Before selecting one, it is best to check what the benefits are. Once it has been selected then finding a good online casino site to partner with is the next phase. The person has to be careful where to invest. Some of these online sites are not reputable and are just there to steal money from people.