Picture yourself the following situation: you are getting bored at a business meeting and you see a co-worker near you with his smartphone playing blackjack online. You watch him win a 20$ hand with real money on real bets. This could very well be the dream of the mobile gambling industry, a dream that a new white paper by research firm Juniper Research concludes has excellent chances of becoming a reality in the near future.
Juniper’s white paper projects that gross wagers via the mobile phone gambling platforms will most likely reach the incredible number of $48 billion in 5 years or so – combining casino games, betting on horse races, lottery and any other kind of gambling that can be done through the small screen of a mobile phone.
In many ways, the smartphone is in fact the perfect tool for gambling if of course, gambling revenue is a goal for any of us. If the United States laws against it can be changed or at least “worked around”, the smartphone will allow the user to gamble without any restrictions, anytime of the day, at the office, lunch break, 2 AM in the morning, anything goes. For those of us worried about our public image, gambling with the help of our little friend is the way to go as our identity remains immaculate.
Analyst Dr. Windsor Holden affirmed that the mobile gambling in the United States is restricted by the current federal gambling laws. However, the many barriers to bring mobile gambling to the US will be eliminated if the legislation currently introduced by Sen. Barney Frank and of course, passed out of committee to fruition, which Holden thinks it will. If it indeed does, it will open a new world of Internet gambling in the United States of America.
Holden stated that one of the most important drivers in this possible yet uncertain legalization of remote gambling is in fact the United States lotteries. Holden said that these state lotteries are having a very hard time at the moment selling tickets through the old fashioned way – via the traditional counter. He thinks that by adding other remote sales via mobile will help bringing some new business, especially youngsters who are familiar with online transactions. In England as well as other countries in Europe, lottery tickets can already be acquired through a mobile phone, which means that the technological support is already available.
To demonstrate the potential sales of the lottery, Holden said that China with its very successful VODone lottery, managed to gather more than 9 million registered users. In addition, other mobile lotteries are already making a bundle in Africa and Latin America which proves that if done properly, it can bring a nice profit without any real efforts.
All things considered, the recipe for success as far as mobile gambling is concerned has already been written, without solid feedback from many countries spread throughout the entire world, which means that in the near future mobile gambling will become a very important part in the lives of many of us that prefer to make a wager from time to time.